The Ford Everest is not available in the United States due to product overlap with existing Ford SUVs and insufficient market demand. Ford Everest is absent from the US market due to product overlap with SUVs like the Explorer and Bronco. Ford probably sees insufficient market demand justify the costs of importing and certifying Everest for the US market, which are essential reasons why the Ford Everest is not in the United States.
Main reasons why the Ford Everest is missing from the US market
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Product overlap: Everest would be compete directly with Ford’s existing SUV lineup in the United States, particularly the Explorer And Bronco. This could cannibalize sales of these established models, explaining why no Ford Everest in the USA.
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Lack of viable business case: Ford already has a strong presence of SUVs in the US market, making it difficult to justify the costs of importing and certifying Everest, thereby contributing to why the Ford Everest is not available in America.
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Different engine options: Everest uses turbodiesel engines which are not typically offered in the US market, which would require additional certification and potential modifications, further explaining why no Ford Everest in the USA.
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Market positioning: Everest is positioned as a Mid-size body-on-frame SUVwhich might not fit with current U.S. market preferences for unibody crossovers, another factor why the Ford Everest is not available in America.
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Place of manufacture: Everest is mainly produced for global markets outside North Americawhich could increase import costs and logistical complexity, thereby contributing to the reasons why the Ford Everest is missing from the American market.
Comparison with existing Ford SUVs in the United States
Ford Everest vs. Ford Explorer
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Price difference: Everest is significantly cheaper than the Explorer (₱1.829 million versus ₱3.498 million in the Philippine market), which could be a factor in why no Ford Everest in the USA.
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Engine power: The Explorer has a more powerful engine (299 hp against 168 hp for the Everest), potentially influential why the Ford Everest is not available in America.
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All-terrain capability: Everest has better ground clearance (223 mm versus 208 mm), potentially offering superior off-road performance, despite its absence on the American market.
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Fuel economy: Everest diesel engine can offer better fuel economyespecially in urban driving, which could be interesting if it were available in the United States.
Ford Everest vs. Ford Bronco
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Market positioning: The Bronco is considered most popular And better suited for the American market, occupying a niche similar to that of Everest, thus contributing to reasons why the Ford Everest is missing from the American market.
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Design and production: Both are based on the Ranger platform, but the Bronco has different suspension and body designadapted to the American market, explaining why no Ford Everest in the USA.
Security and features
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Safety Ratings: The Ford Everest received 5 Star Safety Ratings from ANCAP, demonstrating its strong safety performance, although it is not available in America.
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Advanced security features: Everest is equipped with various safety technologies, including automatic emergency braking, lane departure warningAnd adaptive cruise controlfeatures that could be interesting if Ford decided to introduce it to the American market.
FAQs
Why is the Ford Everest not available in the United States?
The Ford Everest is not available in the United States, primarily due to product overlap with existing Ford SUVs like the Explorer and Bronco, insufficient market demand, and costs associated with importing and shipping. certification of the vehicle for the American market.
What are the main reasons for the absence of the Ford Everest on the American market?
Primary reasons include product overlap with existing Ford SUVs, lack of a viable business case, different engine options that are not typically offered in the United States, market positioning that may not match US preferences and manufacturing sites outside North America.
How does the Ford Everest compare to the Ford Explorer?
The Ford Everest is significantly less expensive than the Explorer in markets where both are sold, has a less powerful engine, better ground clearance for off-road capabilities, and potentially better fuel economy thanks to its diesel engine options.
Why isn’t Ford bringing the Everest to America to compete with other midsize SUVs?
Ford likely sees insufficient market demand to justify the costs of importing and certifying the Everest for the U.S. market, especially given the strong presence of the Explorer and Bronco in the mid-size SUV segment .
Are there any safety or feature advantages that could make the Ford Everest attractive in America?
Yes, the Ford Everest has received 5-star safety ratings from ANCAP and comes with advanced safety features such as automatic emergency braking, lane departure warning and adaptive cruise control. However, these advantages are not enough to overcome the other factors preventing its introduction into the American market.