Stephen Curry is arguably the NBA’s biggest star, having built a legacy like no other. When Curry entered the league, he wasn’t popular at all, mainly because of his skinny build and ankle problems. He suffered from injuries and had to undergo surgeries to succeed. Needless to say, the three-time NBA champion has come a long way since draft night and changed the league for the foreseeable future.
He is known for his three-point shooting, playmaking ability and quick action. Another characteristic is his style and swagger. The baby-faced assassin, as many affectionately call him, is known for his very modern and minimalist style. His penchant for such sentiments has carried over into the world-class shoes he produces. Under protection. The incredible popularity of curry around the world translates into huge revenues.
Stephen Curry signs first shoe deal with global giant Nike
The Golden State Warriors star worked at Nike for a long time before being recruited into the league in 2009. Nike had interest in signing a contract with the young star, who had already represented them for four years. However, they were skeptical that Curry was on the injured list quite often due to his weak ankles. They also didn’t want to count on his popularity.
For these reasons, the brand had offered sponsorship to Steph, just as a safety measure in case something went wrong with the player. Of course, after years of using Nike, Curry would have waited to sign the papers, but Nike made a mistake on his part. In a professional environment, respect for your partner is essential, something Curry did not receive from Nike. They had reused an old presentation from one of his future teammates, Kevin Durant, and hadn’t even changed the name.
Stephen Curry signs $4 million deal with Under Armor
About five years into his career, Stephen Curry had yet to sign a shoe deal. Among the various people willing to sign the stars were Adidas and Puma. However, the two-time MVP decided to collaborate with Under Armour. They offered him a contract worth $4 million, which was obviously just the beginning since Curry’s health represented a huge gamble in the hundreds of millions.
“The greatest shooter of all time with Under Armour” sounds good. The star playmaker. He signed a long-term contract with the brand that will owe him between $20 million and $44 million per year until 2024. This means the company signed a contract worth at least $200 million, thus becoming one of the first actors to sign such a massive contract.
Stephen Curry launches Curry brand with Under Armor
The brand collaborated with the NBA legend to create a new prototype directly under Curry’s well-known name. The Curry brand, launched alone in December 2020, generates $3.5 billion per year for the Under Armor Company. The project not only focuses on the development of basketball-based products, but also aims to offer consumers a wide range of sporting goods, including women’s items.
“It gives Stephen the opportunity to really get involved…he will be actively involved in the development of the product.” And we are very happy that one of our athletes is so involved in the product. said Patrik Frisk, AU Director General. Another important goal behind this product is to ensure that more children have access to sports, especially in low-income households.
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