What happened to Sobe Drink? How to Find SoBe Beverages – SoBe is an American brand of teas, juice mixes and fortified water drinks owned by PepsiCo. The name SoBe is short for South Beach, named after the upscale neighborhood in Miami Beach, Florida.
In the past, the SoBe name has also been used under license for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010. South Beach Beverage Company’s first product was SoBe Black Tea 3G, which contained ginseng, guarana, and ginkgo.
SoBe still has a working website that features its current line of drinks, SoBe Elixir, but it cannot be purchased directly from the website. SoBe drinks are still listed as an active company on Pepsi’s website, although the Pure Rush energy drink is no longer available. Some flavors like SoBe elixirs, teas and water are still available.
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ToggleAbout Sobe Drinks
SoBe is an American brand of teas, juice mixes and fortified water drinks owned by PepsiCo. The name SoBe is short for South Beach, named after the upscale neighborhood in Miami Beach, Florida. In the past, the SoBe name has also been used under license for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all beverages in 2010.
SoBe began as South Beach Beverage Company, a beverage manufacturer based in Norwalk, Connecticut, from 1996 to 2001. The company was founded by Kevin McGovern and co-founded by John Bello and Tom Schwalm in 1995. Their first product was SoBe Black Tea 3G which contained ginseng, guarana and ginkgo. This proved popular and led to the introduction of other flavors. The company was purchased by PepsiCo in October 2000.
Some of the SoBe products are SoBe Lifewater/SoBe Water (a vitamin-enriched drink. Most flavors are calorie-free and use steviol glycosides for a natural sweetener.) SoBe Elixirs (a line of fully sweetened drinks (with sucrose and in some cases (a mixture of sucrose and stevia) Beverages with herbal extracts and some vitamins.) SoBe Tea (A line of iced tea drinks with extracts of plants.) SoBe Pure Rush (A line of energy drinks, no longer available in the United States.)
SoBe Mr. Green was a short-lived carbonated soda manufactured by SoBe and widely available in the United States. It shipped in April 2002 and was first available to consumers in May. It was produced in 12 ounce cans, 20 ounce bottles, and 1 and 2 liter bottles. It was a rare soft drink offered by SoBe.
The soda’s eponymous mascot was described as a “cyber lizard” in SoBe’s press release. This character was a modernized version of the lizard found on other SoBe products. Mr. Green was dyed green and contained ginseng for added flavor and more energy.
Lizard Tales is a monthly digital newsletter published by SoBe for its fans. The newsletter provides consumers with product updates, promotions and cultural trends. From 2010 to 2012, SoBe Lifewater collaborated with actresses each year for their “Skinsuits” campaign, starting with Ashley Greene in 2010, Jessica Szohr in 2011, and the campaign concluded in 2012 with Yvonne Strahovski.
In 2011, Ellie Goulding was named the British face of SoBe and, as part of the campaign, spent time in South Beach, Miami, interviewing locals and traveling to South Beach hotspots. In July 2011, SoBe partnered with Mike Tyson: Main Event to launch a mobile gaming campaign for the brand’s teas, juice blends and refined waters.
What happened to Sobe drinks?
SoBe drinks are still listed as an active company on Pepsi’s website, although the Pure Rush energy drink and several others are no longer available. Some flavors like SoBe elixirs, teas and water are still available but cannot be purchased directly from the site. Although the brand has not yet been completely discontinued, “local availability may vary.
What are Sobe drinks?
Some of the SoBe drinks include Sobe Strawberry Banana, Sobe Pina Colada, Sobe Citrus Energy, Sobe Elixir Offshore Breeze, Sobe Orange Carrot, Sobe Green Tea, SoBe Elixir Cranberry, Grapefruit Offshore Breeze and SoBe Lifewater Strawberry Dragonfruit Vitamin Enriched Water.
Are Sobe energy drinks?
Yes, SoBe Pure Rush is a line of energy drinks, but it is no longer available in the United States.
How many calories are in Sobe drinks?
SoBe Lifewater is a calorie-free, vitamin-rich drink that comes in refreshing and deliciously bold flavor combinations and is a good source of vitamins B6, B12 and C.
SoBe Energize Energy Juice Drink contains 112 calories per 8 ounce serving.
Are Sobe drinks healthy?
Most SoBe Lifewater flavors contain approximately 100% vitamin C and small amounts of vitamin A, calcium and iron. It therefore does not provide any particular nutrients and will not be more beneficial to you than water if you have not consumed enough vitamin C for the day.
What happened to the Sobe Drinks FAQ?
Are Sobe drinks discontinued?
Yes, some of the SoBe drinks that have stopped production are:
- So be Qi
- SoBe, adrenaline rush
- So don’t be afraid
- SoBe Elixirs 3C
- SoBe Eros
- power line
- Original glass bottle line..jpg
- SoBe Synergy
- So be Nirvana
- SoBe Special Recipes
- SoBe Essential Energy
- SoBe Ice
- SoBe Zen Blend
- Sober wisdom
- So be SuperMan
- So be good
- So be Dragon
- SoBe Love Bus Brew
- SoBe Oolong Tea
- SoBe Lizard Lava
- SoBe Lizard Fuel
- SoBe Lizard Lighting
- SoBe infusion with black and blue berries
- SoBe Long John Lizard Raisin Grog
Has production of Sobe Water been discontinued?
SoBe Water has not been discontinued, but local availability may vary.
What happened to Sobe’s strawberry daiquiri?
Strawberry Daiquiri is a very fruity cocktail made with premium rum, lime juice and fresh strawberries. Technically, SoBe drinks haven’t been discontinued, but many flavors like the strawberry daiquiri have been discontinued.
How do you pronounce sobe drinks?
The phonetic spelling of sobe is Sou-Bee, but is pronounced so-bee
When was Snapple Elements discontinued?
Snapple Elements was first released in April 1999 and was discontinued in 2005, much to the dismay of many people who really liked this part of Snapple’s enterprise offering. These drinks enjoyed popularity for several years, but sales eventually declined, leading to the discontinuation of the Elements line.